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Entrepreneurship | Build a Successful Business

Small Biz Series

A workshop designed to equip aspiring entrepreneurs and business owners with the essential knowledge and tools to transform their ideas into thriving ventures.

“Run the Play" is an engaging and comprehensive workshop designed to equip aspiring entrepreneurs and business owners with the essential knowledge and tools to transform their ideas into thriving ventures. This workshop delves into three critical aspects of building a successful business: generating a solid business idea, developing a compelling brand, and understanding the nine components of the Business Model Canvas.

This workshop is presented by entrepreneur Nas Anderson. Participants will embark on an interactive journey that combines an insightful presentation, hands-on activities, and Q&A. 

Key Workshop Modules:

Generating a Solid Business Idea:

• Conducting effective market research
• Evaluating the feasibility and viability of business ideas

Crafting a Compelling Brand:

• Creating a brand identity and messaging strategy
• Building brand loyalty and customer relationships

The Nine Components of the Business Model Canvas:

• Value Proposition
• Customer Segments
• Channels
• Customer Relationships
• Revenue Streams
• Key Activities
• Key Resources
• Key Partnerships
• Cost Structure

Registration is required. Registration closes at the start of the program. Please contact the Customer Contact Center if in need of assistance accessing the program at 770-978-5154.

*Presented by Adult Services

Nastassja Anderson (Nas) is an accomplished strategic consultant and entrepreneur with a passion for driving growth. With expertise in marketing and business development, Nas founded Peymac Consulting, a leading digital marketing agency empowering small and mid-sized businesses. She guides clients in crafting effective marketing strategies and achieving sustainable growth. 

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